Communications as Experience Design: Starbucks, Tim Hortons and BuzzFeed edition

Word Cloud for Branding and marketing

Such timely advice! Something startups and new entrepreneurs should keep in mind when crafting their brand image. Communication is critical and can sometimes be fragile if not used thoughtfully!

Happy Global Entrepreneurship Week everyone!

TL;DR version.

Know your brand’s overarching meta-story. Align your communication, marketing and business development efforts with your brand’s core, and your goals as an organization. The rose blooms because it blooms. Innovate and forge ahead, not because you must, not because everyone else is doing it, but because that’s who you are and how you work.

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Communications as Experience Design.

I’ll be doing a series of posts on why good communication equals experience design in the coming weeks. I have arrived at this understanding in my professional life, and it seems to be important enough to share.  I believe that communication can benefit organizations, when it’s done with clients/consumers in mind. When you truly align your business goals, your marketing and communications, traditional, digital and mobile, you win. I’ll start with this post, diving into some communication theory and how it applies in the real world.

Let me take…

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